Twitter success, question mark.

So I have been on Facebook and on Twitter and even on www.BizNik.com for quite some time now. Facebook I like because it is actually my friends and people that I know/deal with that are on there with me. BizNik.com I like because it is all about business and the social side of business, and I appreciate the mission. Twitter I like, just because it is entertaining and fast-paced.

But I really haven’t had much success on any of them. I define that as “new connections at the very least, that will lead to new business or new opportunities to make new business happen.” I am new to it all still, even though I have been “on” them for a while because I haven’t been intent on succeeding and learning. I get that. No one ever became an astronaut on accident. I am on the verge of becoming a skeptic now, so now is the time to really learn it, or learn that it is all a waste of time and resources…

So, as I gear up my intention level, I want to start with one medium, Twitter, and get to the “how to” of it. Then, I can move on to the others. I have been doing some “tweeting” and have about 500 “followers.” I enjoy the links to interesting articles and quotes that people post. I have 2 names: @BizBuildersUSA , which I primarily use, and @SalesMercenary which I use/post on a limited basis. I post cool quotes and I put up some links to my sites and to others. The inbox thing seems useless. That is, it is just full of “thanks for the follow” stuff and “click here to earn $5,000 a day” that I just delete, because I assume it is some auto-responder crapola. So, like I said, I am on the verge of being a Twitter -Unbeliever…

Therefore, I think that the most encouraging and useful thing that I could start with would be some success stories. This is where you come in.

a) If you have had a success, chime in here. Hit comment and tell us about it.

b) If you have not had a successful track record, even though you feel you have done the activities…. join me in the quest. Look for someone with me and ask them to post on this blog, so that we can gather some knowledge of the possibilities.

c) If you think that Social Networking is just not good for business, let me know why and what brought you to that conclusion.

The end-game here is to find out why so many people are involved in social networking and how to capture or create some results. We can get to the How-to in a little while, so let’s start with some success stories and work our way to the activities that will propel us to our own definitions of success.

Hit “comments” below and leave your thoughts.

9 Comments

  1. Alex Mansfield - March 22, 2010 at 6:57 pm | Permalink

    I’m not sure if this is what you’re looking for, but when I first met John O’Nolan via Twitter (http://twitter.com/JohnONolan) he had just started his own freelance web design business. Now, just over a year later, he has over 5000 followers on Twitter and has done freelance work for some major corporations such as Ubisoft, one of the world’s largest videogame publishers.

  2. miked - March 22, 2010 at 8:31 pm | Permalink

    I am hoping for some 1st party, personal testimonies, but this is a start. Thanks, Alex. How about describing what is working, if anything, for you?

  3. Alex Mansfield - March 23, 2010 at 7:12 pm | Permalink

    To be honest, I don’t have the time right now to focus on social media. However, I think the same rule applies to Twitter as the rest of the web: Be helpful. If you give people information that they find helpful, answer a question that they have, or show them a solution to one of their problems, you become a valuable resource.

  4. miked - April 21, 2010 at 9:23 am | Permalink

    Last week I tweeted about the Sales Mercenaries blog at http://www.salesmercenaries.com/blog and a Barbara from Farmers Insurance read it and then followed the links to the contact page. We set up a time to talk, and agreed that I would come and present 10 books to her agents next week. i tidy litlle sum, $250 and a chance to network. She also mentioned that she had some more contacts through farmers and in other companies that she would like to introduce me to.

    That is a success, and perhaps a start to a larger success chain of events.

    I still find it odd that I am the only one with a story like this. I am keeping the efforts and the experiment up, and we will see.

    I met with Howard Howell, ThatBizGuy.com , last week and he mentioned that he has a Sales Support Certification Course that includes a comprehensive Internet Lead Generation program. I will probably send Adele to this the next time it is offered.

  5. Reg Charie - NBS SEO - April 23, 2010 at 1:23 pm | Permalink

    I have done social networking for business and have seen it bring me in well over 100 clients.

    While I have not done much twittering, I have friends, clients, and associates with thousands of followers that say it brings them business.

    Reg

  6. miked - April 23, 2010 at 11:34 pm | Permalink

    My goal for @BizbuildersUSA is to get to 15,000 followers. Right now, there are just over 800. I have a long way to go, but this experiment might pay off.

  7. miked - April 28, 2010 at 10:00 pm | Permalink

    Just went over 1000 followers. So far, just the one success story, but that one definitely worked out. Of course that event will breed other events, as networking always works that way, so we don’t really know the end result, and thinking optimistically, we can hope that the chain of events started there will result in wonderful conditions. Not yet, though.
    Right now, here’s what I think: It is a lot of work to get to 1000 followers. Time consuming. Of course I don’t use any helping software ( I call them robots ) which might have helped get the number of followers.
    What do you think I should do next based on the goal is to sell some products and get some gigs?

  8. miked - June 1, 2010 at 12:29 pm | Permalink

    I just got a report forwarded to me from Kodak and how they use social media in their marketing efforts. Heres what they say, in terms of results:

    “Kodak has pages on Facebook as well as three of our own
    blogs at http://www.kodak.com The blogs start conversations
    as I mentioned before, and they also have a direct
    positive impact on Kodak’s search engine rankings. In
    addition, Kodak receives more than 11,000 mentions in
    other authors’ blogs every month in the form of product
    reviews, opinions on products, rants, fan mail and more.
    We directly participate in many of these conversations to
    ensure our customers know we’re listening and to share
    answers and additional insights.
    Podcasts produced at Kodak are available for free
    download at iTunes, as well as at kodak.com and YouTube.
    We even have our own YouTube site where we post videos
    about our products, our commercials and footage from
    Kodak events.
    Twitter, the latest trend in social media, has recently
    become an important part of Kodak’s social media
    activity. We have seen very tangible returns from our
    participation in Twitter, including media coverage,
    sales leads, increased consideration, and direct product
    purchase.”

    This is a really well-put-together action plan, and I recommend it. It is encouraging and inspiring. Here’s the link:

    http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf

  9. Mike D - October 1, 2010 at 9:45 am | Permalink

    Well, I really have tapered off my activity on Twitter. It is still fun to read some of the postings, but by and large, it is not fruitful for me. I downloaded Hootsuite, which made managing multiple accounts easier, and I guess that I will continue to post on a limited, but regular basis, but it is not something that I am going to spend more than an hour per week on.
    What do you think? Am I not doing it right, or am I on the right track?

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